Here's what
we can build.
Every site we design is built around one specific business. No shortcuts, nothing generic. Here’s the difference that makes, a few concept designs, everything we build, and our own site.
Generic template vs. built for your business
The same made-up law firm, twice. Drag the handle to compare.
Same business. One was generated in a minute. One was built to bring in customers.
Concept designs
Sample homepages for made-up businesses, to show the range. They aren’t client sites.
Hartwell & Reed. A boutique estate planning and family law firm: practice areas up front and one clear step, schedule a consultation.
Brightline Air. A heating and cooling company: book a repair online, see open times, and get a text back after a missed call.
Ember & Oak. An upscale neighborhood restaurant: seasonal menus, craft cocktails, private dining and online reservations.
Saltwater Skin Studio. A calm, upscale facial studio: the menu, prices and next openings up front, with online booking.
Form & Field. A home goods shop: ceramics, textiles and furniture in natural materials, with collections a tap away.
Ardent Federal. A federal IT contractor: capabilities, codes and a capability statement download, built to Section 508.
Every site is fast and mobile-first. Then we add what your business needs: lead follow-up, booking, a store, government-ready builds and SEO.
See all solutionsOur own site, start to finish
A fly-through of hellopaleblue.com, from the top of the homepage to the footer.
Built around your business.
Never generic.
Whether a project calls for a fully custom build or launches faster on a proven foundation, every Pale Blue site is designed around one specific business: yours. Nothing off-the-rack, nothing left at defaults, and nothing that ends up looking like a hundred other sites.
Custom design
Every site is designed around your brand, your customers, and exactly what you need it to do.
Built for speed
Lean and optimized so pages load fast. Speed keeps visitors from bouncing and helps you rank on Google.
Mobile-first
Designed for the phone first, where most of your customers actually are, then scaled up cleanly to desktop.
Found on Google
Proper structure, metadata, and SEO foundations so the right people can actually find you when they search.
Built to convert
Clear calls to action and a layout that guides visitors toward calls, bookings, and quote requests, not dead ends.
Yours to own
Your domain and content are always yours, and so is the site: from launch day when you buy it outright, or after 12 months on Orbit. Nothing held hostage.
Your business isn't generic.
Your site shouldn't be either.
Your site could be the next one here. Let’s talk about what yours could be.