Now booking founding clients

Your website should
be doing more
work for you.

Most businesses are invisible online — not because they're not great at what they do, but because their website doesn't reflect it. We fix that. Flat rate. Fast turnaround. No fluff.

See Our Work View Pricing
Veteran-Owned & OperatedServing business & government
nationwide from the DMV
Contractors·Restaurants·Med Spas·Law Firms·Government Contractors·Landscapers·Dental Offices·Salons·Moving Companies·Fitness Studios·Accountants·Consultants·Independent Advisors·Freelance Professionals·Auto Shops·State & Local Agencies·Boutiques·Real Estate Agents·Plumbers·HVAC Pros·Contractors·Restaurants·Med Spas·Law Firms·Government Contractors·Landscapers·Dental Offices·Salons·Moving Companies·Fitness Studios·Accountants·Consultants·Independent Advisors·Freelance Professionals·Auto Shops·State & Local Agencies·Boutiques·Real Estate Agents·Plumbers·HVAC Pros·
What We Build
Templates.·Guesswork.·Hidden fees.

One standard.
Every build.

Every website is built the same careful way.

Custom-designed, never a template Mobile-first, every screen Fast turnaround, real deadlines Direct access, no middlemen

Booking & contact systems

Forms, scheduling, and maps that turn visitors into calls.

E-commerce storefronts

Full product catalogs with Stripe/PayPal built in.

Government-ready sites

Built to federal, state, and local compliance standards.

Speed & SEO foundation

Fast-loading, structured to be found.

Why It Matters

Your website is working
for you — or against you.

Most customers decide before they ever walk through your door — and that decision takes about eight seconds. A weak web presence doesn't just fail to impress; it actively sends ready buyers to someone else.

80% research you online before calling
8 sec to form a first impression
#1 reason customers pick a competitor
24/7 your site works when you don't
How It Works

From first call
to live site.

A clear four-step process. No guesswork, no missed deadlines. You always know exactly where things stand.

Step 1

Discovery Call

30 minutes to understand your business, your goals, and what the site needs to do.

Step 2

Design Proposal

You get a homepage mockup within 48 hours of kickoff. We nail the look before we build anything.

Step 3

Build & Review

Full site delivered as a live preview link. Revisions included per your package, no haggling.

Step 4

Launch

We go live on your domain. You own everything — code, content, domain. No lock-in.

The whole arc, start to live.

Most sites are live in 7–14 days — the clock starts at kickoff.
Day 0
One short call to kick things off — then the work is on us.
48 hours
You approve the mockup, or send one round of notes.
The build
We build; you review once, with all feedback in a single pass.
Live in 7–14 days
You get the keys — code, content, and domain, fully yours.
Hover or tab to a stage to see your part in it
Pricing

Flat rates.
No surprises.

You see the full price before we start. No hourly billing, no scope creep, no "that's extra" moments.

7d
Fastest delivery
$0
Hidden fees, ever
100%
Flat-rate, always
Founding client pricing — limited spots available at these rates
Starter
$1,500
$999 one-time
For businesses and solo professionals who need a clean, professional web presence — fast.
  • 5-page website
  • Mobile responsive
  • Contact form
  • Google Analytics setup
  • 1 round of revisions
  • Delivered in 7 days
Get Started
Most Popular
Growth
$3,000
$1,999 one-time
More pages, SEO foundation, and a blog to build long-term traffic.
  • 10-page website
  • On-page SEO setup
  • Blog section
  • Speed optimization
  • 2 rounds of revisions
  • Google Analytics setup
  • Delivered in 10 days
Get Started
eCommerce
from $5,000
from$3,500 one-time
A full online store with payments, inventory, and everything you need to sell.
  • Full storefront
  • Payment integration
  • Inventory setup
  • Order management
  • 2 rounds of revisions
  • Speed optimization
  • Delivered in 14 days
Get Started

Monthly Care Plan — optional add-on

Always optional, never required — your site is yours to keep and run on your own. But if you'd rather not touch the code, this is the one worth considering: updates, security, backups, and edits handled for you, so it stays fresh while you focus on what you do best.

$149 /mo
Cancel anytime
The Real Math

What it actually costs,
over your first year.

Doing it yourself is cheap on paper — until you count the hours and what a generic template costs you in lost customers. A larger agency gets you custom work, at five to ten times the price. Here's roughly how year one shakes out.

DIY
~$250
website-builder fees / year
  • Upfront$0
  • Monthly~$18 platform
  • Your time40–60 hrs
  • TurnaroundNights & weekends
  • DesignTemplate
  • You own itTied to platform
Pale Blue
$1,999
one-time · 100% yours
  • Upfront$1,999 once
  • Monthly$0 (care optional)
  • Your time~2 hrs
  • Turnaround~10 days
  • DesignCustom-built
  • You own itEverything
Larger Agency
$9,000+
build + ongoing retainer
  • Upfront$6k–15k
  • Monthly$150–500 retainer
  • Your timeMonths of meetings
  • Turnaround2–4 months
  • DesignCustom
  • You own itOften locked in

Illustrative first-year estimates based on typical market rates — your actual numbers will vary. The point isn't that we're the cheapest option; it's that we're the best value: custom work, delivered fast, and fully yours to keep.

Why Pale Blue

Precision
by design.

Every decision — from the first pixel to the final file handoff — is made with intention. Here's what that looks like in practice.

01
You own everything.

When we hand over the site, it's yours — fully. No platform fees, no vendor lock-in. Your files, your domain, your code.

02
Design that doesn't age.

No cheap themes. No recycled templates. Every site is custom-designed to look sharp and represent your business the right way for years.

"Every local business should have a website that reflects the real quality of what they do."
The Pale Blue mission

See the work as it ships.

New launches, before-and-afters, and the occasional note on small-business and public-sector web design — all over on LinkedIn.

Follow on LinkedIn
Inspired by the pulsar map on the Voyager Golden Record — directions from Earth to the stars

Ready for a site that
actually works?

Drop your email and we'll be in touch within one business day.

No pitch. No obligation. Just a conversation.