Solutions

Systems that bring in
customers.

Every Pale Blue site is fast and mobile-first. Then we add the pieces that turn visitors into customers.

01

Lead capture & follow-up

Missed calls texted back, inquiries answered, reviews requested.

A website gets people to reach out. Follow-up makes sure someone answers when they do, even while you’re on a job.

  • Instant text back when you miss a call
  • Automatic replies to new inquiries
  • Appointment reminders
  • Review requests after each job
  • A simple monthly report: calls caught, leads followed up, reviews gained

Included with the all-in-one Orbit plan.

02

Booking & contact systems

Forms, scheduling, and maps that turn visitors into calls.

Make it easy to reach you, pick a time, and find your door, on any phone.

  • Contact forms
  • Online scheduling, with tools like Calendly
  • Maps and directions to find you
  • Appointment reminders with Orbit

A contact form comes with every one-time plan.

03

E-commerce storefronts

Full product catalogs with Stripe or PayPal built in.

A full online store with payments, inventory, and everything you need to sell.

  • Payment integration
  • Inventory setup
  • Order management
  • Speed optimization
  • Works with Stripe, PayPal, Square and Shopify

The Constellation plan (online store).

04

Government-ready sites

Built to federal, state, and local compliance standards.

Sites that present your organization clearly and credibly to the agencies and partners you work with.

  • Built to WCAG 2.1 AA by default
  • Formal Section 508 conformance as a scoped add-on
  • Capabilities statement, one click away
  • Certifications and NAICS codes up front
  • Static, auditable build

Veteran-owned. Details and pricing on the GovCon page.

05

Speed & SEO foundation

Fast-loading, and structured to be found.

More pages, an SEO foundation, and a blog to build long-term traffic.

  • On-page SEO setup
  • Speed optimization
  • A blog section
  • A free score to see where you stand today

The Horizon plan. Speed optimization also comes with Constellation.

Not sure which pieces
you need?

Tell us about your business and we’ll recommend the simplest setup that works. No pitch, no pressure.